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When you purchase online the shipping is FREE! "Best money I have spent so far on 'cosmetics' was buying this book" -Jamie Caplinger/Happy Customer Read an online review. Purchase from Amazon  Paperback, 72 pages, $12.90   Digital Download (PDF), 72 pages, $7.95 Cosmetic Counter Survival Guide provides the following benefits: Provides you with the same product knowledge every cosmetic consultant should know. Teaches you how to correctly assess and satisfy your every skincare and makeup need. Reveals the best shopping strategies to maximize every trip to the cosmetic department. Insists on you getting the greatest value, service and guarantee with every cosmetic purchase. Here's what's inside: Table of Contents Introduction - Is This Book For You? Part One: Understanding Department Store Cosmetics Department Stores, Beauty Supply Stores, and Drug Retailers Don't let anyone tell you they're all the same. The Dollars and "Sense" of Looking Your Best Why quality versus price matters in this business. Mastering the Maze of Different Cosmetic Lines Straight talk about the abundance of cosmetic lines and how to choose among them. Discontinued and Limited Edition Items Avoid the frustration of your favorite products disappearing Gimmicks to Avoid How to keep your purchases on target. Cosmetic Counters vs. Open Sell Know which shopping environment best fits your needs Part Two: The Basics of Skin Care Sorting Out All the Products The truth behind why there are so many skin care products. How to Read and Evaluate Your Skin Be your own expert about your skin's behavior. Demystifying Skin Care What skin care products do and don't do. Cosmetics and Dermatology Side by Side What skin care can do that doctors can't (and vice versa). Personalized Skin Care Strategies Determining which added skin care steps are right for you. Daytime Treatment versus Nighttime Treatment Understanding skin's sleep and cycles. First Proper Products, Then Proper Usage The essentials of using fine products correctly. Part Three: Makeup 101 Thinking it Over: Your Own Makeup Interview Learning about yourself is the first lesson in makeup. The Source of Lasting Elegance: Foundation and Powder The tone and texture of your look starts here. Creating Your Bouquet of Color Discover the fun and imagination behind color temperature and effects. Let Your Lips Lead the Way Why lipstick sets the mood for the rest of your makeup. The Infinite Expression of Your Eyes Let your eyes project the inner you through simple makeup finesse. A Touch of Cheek Why "less is more" when balancing your cheeks with the rest of your look. Finishing with Technique Enough details, now it's time to see the whole person in elegant balance. Maintaining Your Best Look Throughout the Day You don't need a cosmetics suitcase to do quick touch-ups during the day. Tools of the Trade Learn the purpose of makeup tools and equip yourself with the essentials. Trends and Other Passing Fancies Anticipate the pros and cons of experimental phases in makeup. Answers to Frequently Asked Questions Your access to answers doesn't end here. Conclusion Purchase from Amazon  Paperback, 72 pages, $12.90   Digital Download (PDF), 72 pages, $7.95 Best Makeup Brush Set On The Web Highest Quality + Best Value. Single Brushes Too. makeupgourmet.com/products.html